Post by account_disabled on Dec 2, 2023 1:39:01 GMT -5
The biggest problem before starting to plan a marketing strategy is understanding the data we have.” Have information or data in hand but don't know how to manage it? We would like to give an example of an organization that wants to use the CDP system in planning marketing strategies. Before using the tools in business We can do this only if we have an understanding of the available dataset first. There are 2 important points to consider and understand about Data and the CDP system. 1. Set the purpose of using CDP in your business, such as wanting to use CDP to manage customer data. or want to improve marketing efficiency Creating a better customer experience 2. Must evaluate the quantity and quality of data that needs to be stored. before being processed in CDP, paying attention to the accuracy of the data As for the work functions of CDP, how are they related to Data? It starts with the work process of CDP.
Summarize the work of CDP in 4 simple points. The CDP will begin collecting data from Phone Number List various sources, such as websites, including information about customers' website browsing behavior. From applications From emails From social media From CRM systems From ordering systems Customer purchase history and other information sources related CDP will connect the data. to create relationships between data Using the customer's code and code To identify relationships between various data. Create customer information in individual form Collecting and analyzing the data is the next step. CDP stores the data in an easy-to-use format. Bring data to analysis To create an understanding about customers including analyzing trends in customer behavior and needs Data collected in CDP can be used to create strategic marketing and communication plans. Then enter the monitoring and measurement phase. The CDP will help track and measure the results of the activity.
Organized marketing campaigns To measure success and customer perception Let's continue to answer questions about how to manage data and integrate it with marketing wisely. Decoding the strategic plan Towards a new era of marketing" End the year with a 360-degree knowledge of data that will take everyone to learn how to combine data or data with new marketing methods that produce sustainable results. Free seminar of 2023 for students and special customers of STEPS Academy. 6 things you will get from this free seminar Design marketing team management related to Data Upgrading concepts in using data (Rethink, Reframe, Refocus) Learn the value of data to find new opportunities. Towards marketing success Get hands-on from doing a workshop for creating a Blueprint (blueprint) from Data. Know the process of selecting tools (MarTech) that are worth the budget. Ready to create sustainable results Consult and share real experiences from seminar participants and speakers.
Summarize the work of CDP in 4 simple points. The CDP will begin collecting data from Phone Number List various sources, such as websites, including information about customers' website browsing behavior. From applications From emails From social media From CRM systems From ordering systems Customer purchase history and other information sources related CDP will connect the data. to create relationships between data Using the customer's code and code To identify relationships between various data. Create customer information in individual form Collecting and analyzing the data is the next step. CDP stores the data in an easy-to-use format. Bring data to analysis To create an understanding about customers including analyzing trends in customer behavior and needs Data collected in CDP can be used to create strategic marketing and communication plans. Then enter the monitoring and measurement phase. The CDP will help track and measure the results of the activity.
Organized marketing campaigns To measure success and customer perception Let's continue to answer questions about how to manage data and integrate it with marketing wisely. Decoding the strategic plan Towards a new era of marketing" End the year with a 360-degree knowledge of data that will take everyone to learn how to combine data or data with new marketing methods that produce sustainable results. Free seminar of 2023 for students and special customers of STEPS Academy. 6 things you will get from this free seminar Design marketing team management related to Data Upgrading concepts in using data (Rethink, Reframe, Refocus) Learn the value of data to find new opportunities. Towards marketing success Get hands-on from doing a workshop for creating a Blueprint (blueprint) from Data. Know the process of selecting tools (MarTech) that are worth the budget. Ready to create sustainable results Consult and share real experiences from seminar participants and speakers.