Post by account_disabled on Dec 3, 2023 23:54:00 GMT -5
The Essential Marketing Skills You Should Master to Advance Your Career
Here are some skills that, if you develop and follow the strategic framework, will put you way closer to being a strategic Marketing professional.
Research
Also listed in the survey as one of the weakest skills, this is necessary for any tactic or Marketing area.
For building a campaign, creating new content, developing enablement pieces, or any other Marketing initiative, doing good research will help you to identify challenges, benchmarks, and the best approach possible.
In any Marketing area, this skill will improve the quality of your job.
Storytelling
Telling a good story will help you to make people click on an email marketing piece, so you ultimately can convince them to buy your company’s product, for example.
Being a good storyteller is an essential aspect of being a good marketer.
Try to apply Storytelling to the most simple piece of Marketing content you’re building, and you will see the results improve.
Analytical skills
I’m not saying that you need to be heavily specialized in data analytics software. But of course, you can aspire to be a specialist in this area if you wish.
Being analytical is most related to understanding the cause and effect of your initiatives and taking decisions based on data.
If you want to focus on the social media area, it’s better if you deeply understand the metrics for social networks. And if you want to work with email marketing, you need to know everything about important KPIs for email marketing.
Deep understanding of the business you’re in
This is the ultimate advice that is valuable, not just for marketers. You will always be a valuable asset to the C Level Executive Email Lists company if you have an in-depth understanding of your business.
What are the industry benchmarks?
And, even better: if you can connect the dots between your Marketing initiatives and the company’s KPIs, you can bring really good opportunities.
How are your Marketing strategies and initiatives helping the company throughout the funnel?
Acquisition
Activation
Retention
Referral
Revenue
Even if the initiative has a long term impact, always try to connect the dots.
Of course, there are tons of different hard skills you may specialize in to be a better marketer, depending on the specific career path you want to follow.
However, having these skills and focusing on being strategic will help you to take the next step in your career aspirations.
Here are some skills that, if you develop and follow the strategic framework, will put you way closer to being a strategic Marketing professional.
Research
Also listed in the survey as one of the weakest skills, this is necessary for any tactic or Marketing area.
For building a campaign, creating new content, developing enablement pieces, or any other Marketing initiative, doing good research will help you to identify challenges, benchmarks, and the best approach possible.
In any Marketing area, this skill will improve the quality of your job.
Storytelling
Telling a good story will help you to make people click on an email marketing piece, so you ultimately can convince them to buy your company’s product, for example.
Being a good storyteller is an essential aspect of being a good marketer.
Try to apply Storytelling to the most simple piece of Marketing content you’re building, and you will see the results improve.
Analytical skills
I’m not saying that you need to be heavily specialized in data analytics software. But of course, you can aspire to be a specialist in this area if you wish.
Being analytical is most related to understanding the cause and effect of your initiatives and taking decisions based on data.
If you want to focus on the social media area, it’s better if you deeply understand the metrics for social networks. And if you want to work with email marketing, you need to know everything about important KPIs for email marketing.
Deep understanding of the business you’re in
This is the ultimate advice that is valuable, not just for marketers. You will always be a valuable asset to the C Level Executive Email Lists company if you have an in-depth understanding of your business.
What are the industry benchmarks?
And, even better: if you can connect the dots between your Marketing initiatives and the company’s KPIs, you can bring really good opportunities.
How are your Marketing strategies and initiatives helping the company throughout the funnel?
Acquisition
Activation
Retention
Referral
Revenue
Even if the initiative has a long term impact, always try to connect the dots.
Of course, there are tons of different hard skills you may specialize in to be a better marketer, depending on the specific career path you want to follow.
However, having these skills and focusing on being strategic will help you to take the next step in your career aspirations.