Post by account_disabled on Dec 24, 2023 23:11:09 GMT -5
The 11.11 shopping festival started for the first time in 2018. 2009 and held for only one day. with only sellers participating Only 27 cases But later it developed into the largest shopping event in the world. This year, the duration of the event has been extended to 11 days for the first time. Vendors attending the event will also get more exposure with a double-sided shopping window. The first page will be used from 1-3 November, while the second page will launch on 11 November to help boost sales for brands in the post-COVID-19 recovery. Adding an event date This year's sales made a record total of 498.2 billion yuan (approximately 2,278 billion baht), which was collected from sales across all channels (GMV) during the event from November 1-11. This is an increase of 26% compared to the same period in 2019 and is the highest growth rate in three years.
During the seminar at the 2020 Observing China Forum, Daniel Zhang, Chairman of the Board of Directors of Alibaba Group, said. Regarding the 11.11 expo, "The new format of the 11.11 expo is a good thing. After this Telegram Number Data event has been held continuously for 11 years, until the 12th time, it is an opportunity for us to start something new. The event was extended to 11 days and we noticed that consumers made multiple purchases during the campaign. and also increased purchasing of products in many categories At the same time, sellers and businesses are looking forward to 11.11 as it will be an opportunity to recover and create growth again,” Mr. Daniel said, adding that this year's event has more than 470 brands. For brands that have exceeded 100 million yuan in sales across channels, adding more days to the event will also help streamline logistics and payments. Because orders do not all come in at the same time in one day. The goal is to develop the 11.11 Expo with new changes every year.
Expo to keep up with changing consumer needs. Especially this year Alibaba wants to organize a shopping event like no other. Therefore, the work format must change. On the one hand, we want to maximize the efficiency of resource management. At the same time, we want to interact with consumers. and create a better and more memorable experience.” Alibaba's strong digital infrastructure has been instrumental in driving 11.11's continued development and growth. Leveraging the resources of Alibaba's entire ecosystem, the company is able to handle massive orders. Smoothly setting a record per second of 583,000 orders per second. As for Cainiao's transportation network, More than 2.32 billion parcels were shipped in total orders during the 11 days of the event.
During the seminar at the 2020 Observing China Forum, Daniel Zhang, Chairman of the Board of Directors of Alibaba Group, said. Regarding the 11.11 expo, "The new format of the 11.11 expo is a good thing. After this Telegram Number Data event has been held continuously for 11 years, until the 12th time, it is an opportunity for us to start something new. The event was extended to 11 days and we noticed that consumers made multiple purchases during the campaign. and also increased purchasing of products in many categories At the same time, sellers and businesses are looking forward to 11.11 as it will be an opportunity to recover and create growth again,” Mr. Daniel said, adding that this year's event has more than 470 brands. For brands that have exceeded 100 million yuan in sales across channels, adding more days to the event will also help streamline logistics and payments. Because orders do not all come in at the same time in one day. The goal is to develop the 11.11 Expo with new changes every year.
Expo to keep up with changing consumer needs. Especially this year Alibaba wants to organize a shopping event like no other. Therefore, the work format must change. On the one hand, we want to maximize the efficiency of resource management. At the same time, we want to interact with consumers. and create a better and more memorable experience.” Alibaba's strong digital infrastructure has been instrumental in driving 11.11's continued development and growth. Leveraging the resources of Alibaba's entire ecosystem, the company is able to handle massive orders. Smoothly setting a record per second of 583,000 orders per second. As for Cainiao's transportation network, More than 2.32 billion parcels were shipped in total orders during the 11 days of the event.