Post by account_disabled on Jan 2, 2024 1:10:15 GMT -5
The creative industry welcomes a new company: Delirio & Twain . Behind her are recognized figures in the sector such as the creatives Eva Santos and Mauricio Rocha , who after their respective departures from Proximity WW and Young & Rubicam Spain in the last two years, have now joined this project as CCOs and founders. They are accompanied on this adventure by Alejandro Fernández Luengo , CEO of Alma Group - a group with a presence in Spain and Latin America that brings together hairdressers, gyms, colivings and restaurants - as investor and partner. Having a successful entrepreneur like him is “a luxury,” says Rocha, since he provides them with his expertise and vision from the perspective of the CEO, one of the main targets of a company like Delirio & Twain. Consuelo Bolea Sánchez , a professional with extensive experience in the world of production, will lead the Project Management area.
In short, it is about something so seemingly simple, like uniting creativity and business and taking that union from theory to the reality of the street ," says Rocha. Delirio & Twain is a hybrid model between Phone Number List consulting and agency that focuses on facilitating the integration of creative thinking within companies from a holistic perspective, seeking how to convert that thinking into "tangible assets" that can reach consumers and society. The objective of this project is to help companies and brands integrate creativity into their structures , one of the most in-demand skills according to various studies such as that of the World Economic Forum. «That creativity is the most powerful tool for business transformation is not a new discourse, but in practice, creativity and business are still very far apart and in the harsh context we currently live in, where the majority of companies need to reinvent themselves, we see that there is a real and urgent need to join those dots,” says Eva Santos.
The “Good side of business” philosophy Delirio & Twain has its own creative consulting methodology under the name "Good side of business" , which aims to quickly connect consulting work with conceptualization, production and even measurement. "Good side of business is our philosophy as a company and from that core we have modeled our own agile and flexible work methodology that facilitates integration within the structures of the companies and adaptation to the needs of each client," explains Santos. Mauricio Rocha , chosen among the 20 best creatives in the world by the ranking prepared by the Big Won and winner of 42 Cannes lions, has worked in agencies such as Leo Burnett, DDB and Y&R. His last position was creative vice president of Young & Rubicam Spain. Eva Santos said goodbye last summer to Proximity WW , an agency of which she was global creative director (leading the network's 22 offices in the world) and where she was previously CCO of the operation in Spain.
In short, it is about something so seemingly simple, like uniting creativity and business and taking that union from theory to the reality of the street ," says Rocha. Delirio & Twain is a hybrid model between Phone Number List consulting and agency that focuses on facilitating the integration of creative thinking within companies from a holistic perspective, seeking how to convert that thinking into "tangible assets" that can reach consumers and society. The objective of this project is to help companies and brands integrate creativity into their structures , one of the most in-demand skills according to various studies such as that of the World Economic Forum. «That creativity is the most powerful tool for business transformation is not a new discourse, but in practice, creativity and business are still very far apart and in the harsh context we currently live in, where the majority of companies need to reinvent themselves, we see that there is a real and urgent need to join those dots,” says Eva Santos.
The “Good side of business” philosophy Delirio & Twain has its own creative consulting methodology under the name "Good side of business" , which aims to quickly connect consulting work with conceptualization, production and even measurement. "Good side of business is our philosophy as a company and from that core we have modeled our own agile and flexible work methodology that facilitates integration within the structures of the companies and adaptation to the needs of each client," explains Santos. Mauricio Rocha , chosen among the 20 best creatives in the world by the ranking prepared by the Big Won and winner of 42 Cannes lions, has worked in agencies such as Leo Burnett, DDB and Y&R. His last position was creative vice president of Young & Rubicam Spain. Eva Santos said goodbye last summer to Proximity WW , an agency of which she was global creative director (leading the network's 22 offices in the world) and where she was previously CCO of the operation in Spain.