Post by account_disabled on Jan 25, 2024 4:35:21 GMT -5
Facts are the most stubborn things in the world. Therefore, nothing proves the connection between call tracking and sales growth more than real cases. In this article, we look at an example of a company that encountered typical problems related to calls. And we give practical recommendations on how to get out of them using call analytics and increase the percentage of deals closed. Reading time: 8 minutes Improving advertising effectiveness Analytics A/B testing Advertising budget optimization Improving the professionalism of managers Control of missed calls Summary First, let's figure out what factors influence sales. In most companies, the client interacts with the brand according to the following scheme: advertising - website - call and communication with the manager - order. If at least one of the “links” of this chain is weak, then the sale may fail.
In some Fax Lists types of business, instead of calling, the customer fills out an online form. But this happens less often. As a rule, people prefer to call to get advice before purchasing a product. It's faster and more reliable than writing a comment on an order or in a chat and then waiting for a response. The more expensive the product, the more often potential buyers call before concluding a deal. This is due to the fact that such large-scale purchases are made only once or twice in a lifetime. Therefore, it is important for the client to clarify all the details, discuss payment details, etc. This is proven by research from the real estate industry, but a similar principle works in other areas with a high average bill: real estate call tracking call tracking ringostat In most business niches, the following factors are important for sales: Advertising effectiveness .
Ideally, every campaign should: bring a sufficient number of appeals; these requests should be from potential buyers, and not just anyone. Professionalism of managers. All leads that come from advertising must be processed correctly. If the sales process is based on calls, then they are closely related to each of the three stages. This is why it is important to track and analyze telephone calls. To prove this, let’s look at a case example of how call tracking helped not only solve problems related to calls, but also increase sales. Our partner, Soda Solutions agency , was contacted by a developer from Kiev. The main problem was: “Many calls and few sales.
In some Fax Lists types of business, instead of calling, the customer fills out an online form. But this happens less often. As a rule, people prefer to call to get advice before purchasing a product. It's faster and more reliable than writing a comment on an order or in a chat and then waiting for a response. The more expensive the product, the more often potential buyers call before concluding a deal. This is due to the fact that such large-scale purchases are made only once or twice in a lifetime. Therefore, it is important for the client to clarify all the details, discuss payment details, etc. This is proven by research from the real estate industry, but a similar principle works in other areas with a high average bill: real estate call tracking call tracking ringostat In most business niches, the following factors are important for sales: Advertising effectiveness .
Ideally, every campaign should: bring a sufficient number of appeals; these requests should be from potential buyers, and not just anyone. Professionalism of managers. All leads that come from advertising must be processed correctly. If the sales process is based on calls, then they are closely related to each of the three stages. This is why it is important to track and analyze telephone calls. To prove this, let’s look at a case example of how call tracking helped not only solve problems related to calls, but also increase sales. Our partner, Soda Solutions agency , was contacted by a developer from Kiev. The main problem was: “Many calls and few sales.