Post by flora60468 on Feb 25, 2024 0:56:47 GMT -5
Easy and bargain are listed on nearly every power words list. By simply maximizing the power of this headline the company was able to sit back and let the profits roll in. (It doesn’t hurt either that it turned a blasé header into a call-to-action.) Power word tip Challenge your copywriters to find value in the words they choose. Remember that the descriptive words that illicit emotions are the ones that work. I can guarantee that words suggesting your customers are going to save money will be effective. For ecommerce: Think FREE, SALE, DISCOUNT, CLEARANCE and AFFORDABLE. Choose Your Words Carefully – Video So why does it matter what words we use? Because the human brain is wired to react to words that inspire action and conjure up positive images or emotions.
Words like quick, improve, quality, new, unique, exciting and Chinese Malaysia Phone Number List convenient all have an uncanny ability to draw a reader to action. This video does a great job of capturing the true power behind the right words. Plus it’s Scottish – as am I (Oli) – I think it’s in Glasgow – so it had extra meaning for me. Words can hurt too. Using words that trigger feelings of dishonesty and distrust could alienate your visitors faster than a HIPPO on a power trip. The goal is to create a need based on fear or avoidance to convince prospects to buy, not to make readers uncomfortable and force them to leave. Unfortunately, there’s a fine line between the two that even the most skilled copywriters struggle with.
(And that’s another reason why A/B testing is SO important.) But, a conglomeration of the right words doesn’t mean success is imminent. It’s as simple as Marketing 101: The right message + The right people + The right time = Success aka Conversions. And the right message in the web world is different than in traditional media. It’s a mix of good copy, good design and tons of other factors (context, readers’ moods, etc.) that all must come together perfectly to compel a reader to take the next step. Otherwise, engagements are limited, conversions sink and bounces skyrocket. Power word tip Be conscious of the words you are choosing when writing copy.
Words like quick, improve, quality, new, unique, exciting and Chinese Malaysia Phone Number List convenient all have an uncanny ability to draw a reader to action. This video does a great job of capturing the true power behind the right words. Plus it’s Scottish – as am I (Oli) – I think it’s in Glasgow – so it had extra meaning for me. Words can hurt too. Using words that trigger feelings of dishonesty and distrust could alienate your visitors faster than a HIPPO on a power trip. The goal is to create a need based on fear or avoidance to convince prospects to buy, not to make readers uncomfortable and force them to leave. Unfortunately, there’s a fine line between the two that even the most skilled copywriters struggle with.
(And that’s another reason why A/B testing is SO important.) But, a conglomeration of the right words doesn’t mean success is imminent. It’s as simple as Marketing 101: The right message + The right people + The right time = Success aka Conversions. And the right message in the web world is different than in traditional media. It’s a mix of good copy, good design and tons of other factors (context, readers’ moods, etc.) that all must come together perfectly to compel a reader to take the next step. Otherwise, engagements are limited, conversions sink and bounces skyrocket. Power word tip Be conscious of the words you are choosing when writing copy.