Post by account_disabled on Feb 25, 2024 6:00:57 GMT -5
The success of an online business necessarily depends on a high-performance website. On the other hand, it is precisely through this channel that relevant conversions such as sales, appointments, registrations or downloads take place. Our latest article explains how to carry out an effective restyling of your website . This comprehensive guide is a great starting point for understanding how to improve the performance of your online presence. But what is the optimization of a website based on? Today you will discover the 4 key elements to take into consideration when creating a new site or restyling an already published site. November 4 photo SEARCH INTENTIONS Your site (and, before that, your business) should exist to meet specific user needs .
And users express these needs through their Chinese Europe Phone Number List online searches. Search engines are evolving to better understand what people need. They then try to answer queries by examining not only the keywords used but also the search intent they may be hiding! This means that your site's content can no longer just be based on a few keywords or phrases that they would like to rank for. Instead they should tangibly satisfy the need expressed by the research of the user who represents the target of your business. This concept can also help you understand why it is simply impossible to have the best ranking for certain queries . If Google deems a directory or aggregator the most suitable answer for that search, your business has no chance of ranking above it.
If the contents must reflect users' search intent, the way in which they are organized and published must facilitate their use. A positive browsing experience and use of content encourages the visitor to continue to inform themselves , page after page. On the other hand, a poorly maintained User Experience pushes people to abandon the site without investigating or even converting. UX is very relevant for search engines, who don't want to promote sites that offer poor navigation . And UX includes accessibility , a very important topic at the moment: your content must be easily usable by anyone, even users with disabilities . TECHNICAL SEO Technical SEO is one of the first aspects we think about when talking about website optimization.
And users express these needs through their Chinese Europe Phone Number List online searches. Search engines are evolving to better understand what people need. They then try to answer queries by examining not only the keywords used but also the search intent they may be hiding! This means that your site's content can no longer just be based on a few keywords or phrases that they would like to rank for. Instead they should tangibly satisfy the need expressed by the research of the user who represents the target of your business. This concept can also help you understand why it is simply impossible to have the best ranking for certain queries . If Google deems a directory or aggregator the most suitable answer for that search, your business has no chance of ranking above it.
If the contents must reflect users' search intent, the way in which they are organized and published must facilitate their use. A positive browsing experience and use of content encourages the visitor to continue to inform themselves , page after page. On the other hand, a poorly maintained User Experience pushes people to abandon the site without investigating or even converting. UX is very relevant for search engines, who don't want to promote sites that offer poor navigation . And UX includes accessibility , a very important topic at the moment: your content must be easily usable by anyone, even users with disabilities . TECHNICAL SEO Technical SEO is one of the first aspects we think about when talking about website optimization.