Post by sitomo101 on Mar 10, 2024 23:14:36 GMT -5
We actually aspire to privacy, but we can't help but share, as a New York Times article perceptively observed . But the point is: what exactly drives us to share? The causes of sharing The reasons behind sharing have been much debated by psychologists and marketing experts. Numerous theories have arisen about this in recent years. One of the main theories is that users share content on social media to build or strengthen relationships with other users. After all, the instinct to share is not new to the human species, but has existed since the beginning of time. Simply, while people once shared their experiences in front of a bonfire or at a laid table, today they have the opportunity to do so online and access to social platforms has tripled and speeded up the ways of interacting. Today, compared to a few decades ago, we can count on easy and immediate communication.
We have a greater number of contacts - potentially infinite - and Oman Phone Number Data an infinite number of contents, stimuli, sources from which to draw inspiration for our virtual "conversations". The possibility of showing our experiences and our thoughts to others would be, according to psychologists and sociologists, the emotional-relational basis that supports the logic of sharing . But it's not just about that. 5 reasons that drive us to share content on social media An interesting study carried out by The New York Times Customer Insight Group found 5 reasons that push people to social sharing : Need for esteem and personal fulfillment The first point recalls a scheme dear to psychology, namely Abraham Maslow's pyramid of needs .
In 1954 the psychologist had in fact theorized a motivational model of human development based on a hierarchy of needs , arranged in a pyramid . At the base were the primary needs, while higher up were the secondary and more complex needs. At the top of the pyramid lies the need for fulfillment: that is, occupying a defined social role, being respected by others. This is what people aspire to through social sharing: to feel accepted and understood by others, to convey their own value. Spread value Through social sharing, users first of all want to show themselves and the values they convey. Users are often led to share information that has struck them, a book they have read or a product they have purchased.
We have a greater number of contacts - potentially infinite - and Oman Phone Number Data an infinite number of contents, stimuli, sources from which to draw inspiration for our virtual "conversations". The possibility of showing our experiences and our thoughts to others would be, according to psychologists and sociologists, the emotional-relational basis that supports the logic of sharing . But it's not just about that. 5 reasons that drive us to share content on social media An interesting study carried out by The New York Times Customer Insight Group found 5 reasons that push people to social sharing : Need for esteem and personal fulfillment The first point recalls a scheme dear to psychology, namely Abraham Maslow's pyramid of needs .
In 1954 the psychologist had in fact theorized a motivational model of human development based on a hierarchy of needs , arranged in a pyramid . At the base were the primary needs, while higher up were the secondary and more complex needs. At the top of the pyramid lies the need for fulfillment: that is, occupying a defined social role, being respected by others. This is what people aspire to through social sharing: to feel accepted and understood by others, to convey their own value. Spread value Through social sharing, users first of all want to show themselves and the values they convey. Users are often led to share information that has struck them, a book they have read or a product they have purchased.